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Connect to the MPA/MPP Channel
on YouTube
Video
for Prospective Students (alumni interviews, MPA/MPP Student
Videos)
Video is becoming increasingly popular among people of all
ages, especially the ages of prospective MPA/MPP students.
In an effort to connect with this audience of tech-savvy students, NASPAA
created a video channel on YouTube with content related to MPA/MPP degree information,
interviews with ‘star’ and recent alums, and videos made by MPAs/MPPs. We suggest
linking from your school’s website to the MPA/MPP YouTube page so that prospective
students can learn more about our degrees and the career opportunities they
provide, as well as hear from current alumni professionals on how thier degrees
helped them.
The main video tool NASPAA created is the Prospective
Student Video which gives an overview of MPA/MPP degrees. It
provides a definition of the degrees, information on schools,
statistics on salaries and careers, and links to more online resources for prospective
students. You can link to the video
so prospective students can play it directly from your website and you can use it
when presenting MPA/MPP information live in front of an audience.
 “FYI: According to research from Nielsen Online's VideoCensus, teens are racking up many hours worth of online video views each month. During the month of April, viewers aged 2 to 11 watched an average of 118 minutes of online video, viewers aged 12 to 17 watched 132 minutes, and viewers over 18-years-old averaged 99 minutes watched. YouTube is still the most-watched source for online video for teens, garnering a full 5 million more teen viewers than runner-up MySpace.”
Action Items
Bright Ideas
·
We suggest making the link from your webpage to the
MPA/MPP YouTube channel with one of the following logos and the following phrase: MPAs/MPPs on YouTube.
·
Play the MPA/MPP Channel when you or a representative of your school
engages in face to face, group interactions with prospective students
(i.e., informational sessions, presentations, resource
fairs).
Feature a MPA/MPP alumni from your school.
Submit name and contact information, or a video in a similar
format to those videos already posted, to Scott Talan at talan@naspaa.org.
Note:
The pause and stop buttons may be pressed at any point during the MPA/MPP YouTube
video to allow more time to view the information on the slide.
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