More Marketing Resources

Advertising Resources

“Why Bad Ads Happen to Good Causes”

·         To learn how your school can create more aesthetic ads that showcase the value of your program and the MPA/MPP degrees, download (for FREE) and read “Why Bad Ads Happen to Good Causes” from http://www.agoodmanonline.com/publications/index.html.   While you are there, check out “Why Bad Presentations Happen to Good Causes.”

Interesting Ideas Capture Attention

·         Watch marketing guru Seth Godwin explain why, when it comes to getting our attention, you can be more successful with interesting ideas than boring ones when you visit http://youtube.com/watch?v=xBIVlM435Zg

 Using Online Ads:  George Washington University

·         Find out how George Washington University is moving their advertising medium to online communication while still retaining a personal touch by reading "Marketing Makes a Move Online". View Full Article Here

Online and Web Resources

 The 150 Effective Hits:  What You Want for Your Website

·         The NonProfit Times gathered website tips from "hot" websites and explains why having 150 effective hits on your website is better than having 1 million glances.  Read about it at http://www.nptimes.com/08april/080401SR.pdf.

“5 Ways to Make YouTube Work”

·         An article in the Nonprofit Times TechnoBuzz suggests five easy ways to maximize your program’s YouTube exposure at http://www.nptimes.com/technobuzz/TB20080514_3.html.   

       Click for Success

·         Web marketing guru Andy Goodman has a quick read on what it takes to ‘Click to Success’ on the web. Read his special report "Having an Effective Website."

      http://www.agoodmanonline.com/pdf/free_range_2005_05.pdf   

Student Recruitment Resources

 “Public Service Groups Follow the Audience”

·         Increasingly, public service group are using new and digital media tools to reach out to their target audiences.  Learn about these tools and how to use them by visiting http://www.nytimes.com/2007/09/27/business/media/27adco.html?_r=1&partner=rssnyt&emc=rss&oref=slogin

"Facelifts for the Facebook Generation. How Colleges Are Using Web for Marketing and Outreach"

·         Inside Higher Ed Article talks about which colleges are using various digital tools to their benefit in communicating/recruiting at http://www.insidehighered.com/news/2007/09/14/websites.

Inside Higher Ed on Facebook & College Website

·         Inside Higher Ed Article on how colleges are redesigning their websites to take advantage of Facebook  http://www.insidehighered.com/news/2007/09/14/websites

 Graduate Students Older than Expected

·         Learn more about your changing target market and prospective students by reading an article from US News and World Report. 
View Full Article Here

College Using New Online Networks & Facebook To Market, Connect And Track Students/Alumni

·         Companies have turned Facebook into a hub for the various tasks students perform on campus that will link directly to colleges’ student information databases, providing an added layer of features and privacy to the traditional Facebook experience for those institutions that buy it. Some colleges are even marketing to prospective students through the site and for rounding up donations from alumni, retaining students and keeping in touch.
View Full Article Here

General Marketing Resourcesal Marketing Resources

 Insider Information

·         NASPAA has completed two employer surveys and a current student survey about the MPA/MPP degrees. Get inside students’ heads and learn why they are getting their MPA/MPP degree as well as what they intend to do with it upon graduation.  Employers represent an important group of individuals who need to learn more about the MPA/MPP degrees.  By checking out the results of NASPAA’s employer surveys you can better understand how they perceive the MPA/MPP degrees and what skills they are looking for in the individuals they hire.

View complete results at http://www.naspaa.org/naspaa_surveys/main.asp.