What are the Components of the NASPAA Communications and Marketing Toolkit and Who Should Use It?
After conducting and analyzing
both primary and secondary research, NASPAA created a comprehensive Communications
and Marketing Toolkit for member schools.
The Toolkit is designed for each school to choose and use the items that are most
appropriate and best meet their needs.
The items in the Toolkit have been specially created for your school's
use or point to
existing resources; all components are available for your immediate use. Components of the toolkit include:
·
Web and Digital Tools to
Better Market Your School
·
NASPAA Created Online Videos
to Recruit Prospective Students
·
Ready to Use Print and Web
Advertisements
·
Use the MPA/MPP Global
Brand: Download and Use the MPA/MPP
Logo
·
Recruiting
Prospective Students
with On-Campus and NASPAA Tools
We understand that these components
involve many areas within your program.
As such, we ask that you
please forward this information to the following individuals who contribute to your
school’s success: program coordinator,
program director, administrative assistant, web manager, IT and communication liaisons,
marketing staff, admissions staff, students (i.e. GAs, student group leaders)
and others!
We have separated the contents of the toolkit according
to job description.
Please use the links under "Who are you?" on the left to
navigate to your respective page.
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